This is what our clients say

Our clients are at the center of everything we do. Their stories are the best proof of how our collaboration works: effective, inspiring, and to the point.

Ali El-Ali
Jacqueline Zink
Product, Chaanz
Henri Ortlieb
Product, Parkdepot
Jasmin Gold
Team Lead Marketing, MAS
Maxi Borkowsky
Co-Founder, Melibo
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Michael Polster
Lead Solutions Engineer - Salesforce | Language 🇩🇪
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Martin Kraus
Director Solution Consulting
‍ServiceNow | Language 🇩🇪
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Lukas Kerschbaum
Managing Director
‍All for One | Language 🇩🇪
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Raúl Degenhart
PreSales Enterprise Architect
‍Workday | Language 🇩🇪
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Philipp Schöne
Director Solutions Engineering Mulesoft | Language 🇩🇪
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Sonja Schmidt
Senior Sales Engineer - Hubspot | Language 🇩🇪

The training has helped me enormously to improve my preparation and approach.

Thanks to the Pain Chain, I now formulate hypotheses and ask more targeted questions, which leads to more in-depth conversations with customers. I have also learnt to focus more on the business implications, which goes down very well with customers. The discovery role-plays were a key moment for me. It was extremely helpful to see how others in the team conduct the Discovery process, and I was able to take a lot away from it. This exercise has boosted my confidence and improved my collaboration with my sales colleagues. Even as an experienced sales engineer, I found the training very valuable. It gave me the opportunity to reflect on my own approach and develop further.

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Ronny Müller
Senior Solution Consultant - ServiceNow | Language 🇩🇪

The dojo was a real eye-opener for me

The weekly challenges helped me to really put what I’d learnt into practice – it’s only then that you realise just how valuable direct feedback is. The Pain Deck was a particular highlight: instead of focusing on our own skills, I now address the client’s problems directly, which builds trust enormously. Another valuable tip was to use different terms for Discovery, such as ‘expert discussion’ or ‘deep dive’ – this significantly increased acceptance among the account executives. Compared to other training courses, the Dojo was extremely interactive and practical, and spread over several weeks, I was able to internalise the content effectively. It was refreshing and motivating – I looked forward to every session and can definitely recommend the Dojo.

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Ulf Bicker
Principle Account Solution Engineer, Mulesoft | Language 🇩🇪

After the training session, it was immediately clear to me: this wasn’t just a theoretical seminar, but real-world practice!

Every session added real value, and I’ve put a lot of what I learnt into practice straight away. The checklists and frameworks were particularly helpful; I now use them regularly to structure my discovery meetings more effectively. A real ‘aha’ moment was learning how to secure client commitments. Before, I was worried it might come across as too demanding – now I know exactly how to use this approach effectively. My closing skills have also improved significantly because I consciously set aside more time for it. What sets this training apart from others? The trainers have genuine, hands-on expertise and were able to answer every question thoroughly. The added value is enormous – not just for Sales Engineers, but also for Account Executives. Ideally, SEs and AEs should undertake the training together to further optimise their collaboration.

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Kris Kunze
Senior PreSales Consultant - Haufe Group | Language 🇩🇪

I recommend the Discovery Dojo to anyone who is new to sales or is struggling.

I particularly liked the Discovery Dojo because it is specifically designed for the early stages of the sales process. It helps you set the right course from the outset and manage the process in a structured way. Rather than just talking about features and functions, you learn to highlight the added value for the company and demonstrate the potential for development. I recommend the Discovery Dojo to anyone who is new to sales or finds it difficult to focus on the right topics. It offers valuable insights for optimising your own pipeline and making the sales process more effective.

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Steve Tsoukalas
Principle Solution Engineer - Salesforce | Language 🇩🇪

After nine years as a Solution Engineer, I thought I had a good grasp of Discovery – but the training showed me just how much potential there still is.

The Pain Chain, in particular, has helped me steer conversations in a more focused direction and guide clients to the heart of their challenges. Our follow-up emails are now much more structured – we no longer let a discovery process peter out into thin air. The practical role-plays were painful, but incredibly valuable. The training was not only technically strong but also methodologically well thought-out – clearly structured, interactive and dynamic. I can recommend it to every Solution Engineer: no theory, just directly applicable methods that take the discovery process to a whole new level.

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Anna Gatz
Senior Solution Engineer - Salesforce | Language 🇩🇪

I already knew you from the podcast. It helped me back then when I was preparing for my SE interview.

The Dojo was exactly the training I’d been waiting for: tailored specifically for SEs, practical and interactive. The role-plays in particular were invaluable for gaining new perspectives. The Pain Chain helped me to ask clients more targeted questions. The project summary template was worth its weight in gold – I put it to use straight away. I liked the fact that the training was spread over several weeks and wasn’t just a lecture. Discovery isn’t a list of questions, but a strategic process – that became clear to me here. I wonder why we didn’t do this straight away as an SE-AE team!

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Max-Emanuel Vingerhoets
Senior Solution Engineer - Salesforce | Language 🇩🇪

I already had some experience with Discovery, but no structured approach. The programme helped me to finally develop a tangible and systematic approach.

The value chain and the topic of follow-up questions in particular were real ‘aha’ moments. I adjusted my self-introduction straight away – this immediately boosted my credibility with clients. The quality of the programme is impressive, from the live sessions to the materials. Compared to other training courses, it offers significantly better value for money. I see a particular need for this among partners, because discovery is often not done well enough. A regular refresher course would be ideal – discovery isn’t something you learn once and then master perfectly.

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Stefan Wissert
Account Solution Engineer - Salesforce | Language 🇩🇪

I’ve known you for a long time through the podcast – without realising it, you’ve been supporting me in my role as a self-employed person right from the start.

I’d always found Discovery to be a bit vague, lacking any clear structure. The training not only gave me more confidence, but also a tangible methodology. I found the Pain Deck and the Demo Menu particularly helpful – finally, clear answers to typical challenges. I was able to use the templates straight away to support clients in their internal presentations. The training regularly reminded me to rethink my discovery methods. Thanks to the practical format, I was able to make small adjustments straight away. It was one of the best training courses I’ve ever done – well thought-out, practical and with a lasting impact.

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Fabian Baumgartner
Geschäftsleitung, PreSales - dynasoft | Language 🇩🇪

The dojo made a lasting impression on me.

It was fascinating to look at our processes from an outside perspective and receive valuable tips on how we can improve even further. Your wealth of experience was incredibly enriching – it was immediately clear that you’d already encountered similar situations and could provide concrete examples. This practical content has enabled me to put what I’ve learnt into practice straight away in my day-to-day work. I particularly appreciate that the Dojo has helped me understand prospects and customers better. That pays off – in better customer relationships and, ultimately, in revenue. This training is ideal for anyone working in tech sales who wants to create real added value.

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Carsten Hust
Senior Solution Consultung Manager - ServiceNow | Language 🇩🇪

The training session was definitely a highlight for our team.

The practical role-plays and tools – from checklists to concrete examples – offer enormous added value with minimal effort. The programme is practical and immediately applicable, with helpful tips running like a common thread throughout. Particularly impressive is the long-term format, which allows time to absorb the content and put it into practice. This structure has made it easier for us to set standards, improve the quality of collaboration and better support sales engineers and account executives. The interactivity in the course was motivating – even on days without preparation, it was enjoyable and inspiring. All in all, the programme is a valuable resource that delivers real, tangible results in day-to-day work.

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Andreas Schubert
COO - GT-Plus GmbH | Language 🇩🇪

The success speaks for itself: we have exceeded our turnover target

The training has fundamentally changed the way we work. The role-plays were a particular highlight – it was the first time I’d received genuine feedback on my conversations, and that helped me improve enormously. The Pain Deck session inspired me to actively use Loom to send concise and effective video messages to clients. Thanks to the clear structure of the Dojo, we have significantly improved our discovery documentation and noticeably professionalised our approach to clients. As a result of the training, we now turn clients down more quickly if they are not yet ready for change. This has made us more efficient. At the same time, the focus on discovery has helped us strengthen our position – clients often say: “Why hasn’t anyone explained this to me like this before?” The success speaks for itself: we have exceeded our revenue target, are busier than ever, and are perceived by clients as being far more reliable.

More Customer Testimonials

I already knew you from the podcast

that really helped me back then when I was preparing for my SE interview. The Dojo was exactly the training I’d been waiting for: tailored specifically for SEs, practical and interactive. The role-plays in particular were invaluable for gaining new perspectives. The Pain Chain helped me to ask clients more targeted questions. The project summary template was worth its weight in gold – I put it to use straight away. I liked the fact that the training was spread over several weeks and wasn’t just a lecture. Discovery isn’t a list of questions, but a strategic process – that became clear to me here. I wonder why we didn’t do this straight away as an SE-AE team!

Anna Gatz
Senior Solution Engineer
Salesforce

After the training session, it was immediately clear to me: this wasn’t just a theoretical seminar, but real-world practice!

Every session added real value, and I’ve put a lot of what I learnt into practice straight away. The checklists and frameworks were particularly helpful; I now use them regularly to structure my discovery meetings more effectively. A real ‘aha’ moment was learning how to secure client commitments. Before, I was worried it might come across as too demanding – now I know exactly how to use this approach effectively. My closing skills have also improved significantly because I make a conscious effort to set aside more time for it. What sets this training apart from others? The trainers have genuine, hands-on expertise and were able to answer every question thoroughly. The added value is enormous – not just for Sales Engineers, but also for Account Executives. Ideally, SEs and AEs should undertake this training together to further optimise their collaboration.

Ulf Bicker
Principle Account Solution Engineer
Mulesoft

The structure of the programme kept everyone focused

I came across SE Rockstars through internal recommendations – colleagues from the first cohort spoke very highly of you. Discovery hadn’t been standardised in our organisation until now, so I wanted to see what approaches were available. The focus on KPIs and ROI, in particular, gave me fresh insights. The role-plays were extremely valuable because I was able to put what I’d learnt into practice straight away. The structure of the programme kept everyone focused – I’ve rarely experienced that to such an extent. Your materials are of high quality and very well presented from a teaching perspective. Compared to other training courses, this one offers greater depth and practical applicability. It wasn’t a typical sales training course, but a scientifically grounded approach to better discovery.

Tim Krieger
Lead Solution Engineer
Salesforce

It was one of the best training sessions I’ve ever been on

I wanted to make my discovery process more structured and effective – and that’s exactly what I got from the training. The role-play exercises were a real highlight, as they forced me to actually put the methods into practice. I learnt how important a clear introduction is at the start of a meeting – setting the scene makes a huge difference. The structured follow-up email is now also an integral part of my routine and ensures a better response from clients. The questioning techniques from the training help me gain deeper insights, and our internal collaboration with the AEs has become more focused. It was one of the best training courses I’ve ever attended – practical, methodologically sound and immediately applicable.

Michael Polster
Lead Solution Engineer
Salesforce

After nine years as a Solution Engineer, I thought I’d got the hang of Discovery

The training has shown me just how much potential there still is. The Pain Chain, in particular, has helped me steer conversations in a more focused direction and get clients to the heart of their challenges. Our follow-up emails are now much more structured – we no longer let a discovery session end in a vacuum. The practical role-plays were painful, but incredibly valuable. The training was not only technically strong, but also methodologically well thought-out – clearly structured, interactive and dynamic. I can recommend it to every Solution Engineer: no theory, just directly applicable methods that take the discovery process to a whole new level.

Steve Tsoukalas
Principle Solution Engineer
Salesforce

The Training was particularly helpful to me because of its practical focus

The Training was particularly helpful to me because of its practical focus. Case studies were used to analyse specific situations, and participants were asked individual questions about them. This allowed me not only to learn from my own mistakes, but also from the experiences of others. A key learning point was to think at a meta-level rather than just talking about features. It is important to understand what motivates the customer and what their objective is. I recommend the Training to everyone in SaaS software sales, particularly pre-sales engineers and solution consultants. It teaches you how to ask the right questions, frame a topic appropriately and translate what you’ve learnt into a compelling presentation.

Florian Schulz
Senior PreSales Consultant
Haufe Group

I recommend the Training to anyone who is new to sales or is struggling

I recommend the Training to anyone who is new to sales or is struggling. I particularly liked the Training because it is specifically designed for the early stages of the sales process. It helps you set the right course from the outset and manage the process in a structured way. Rather than just talking about features and functions, you learn to highlight the added value for the company and demonstrate the opportunities for development. I recommend the Training to anyone who is new to sales or finds it difficult to focus on the right topics. It offers valuable insights for optimising your own pipeline and making the sales process more effective.

Kris Kunze
Senior PreSales Consultant
Haufe Group

The training has helped me feel much more confident in my Discovery meetings

The training has helped me become much more confident in my discovery meetings and find a clearer structure. It was particularly valuable to learn how to ask more targeted questions in order to better understand my counterpart’s needs and challenges and interpret their answers more effectively. Highlights included the practical role-plays and constructive feedback, which opened up new perspectives and strategies for me. I particularly liked the ‘Pain Chain’ method, as it helps me to analyse problems precisely and logically. The training has supported my professional development and taken my conversations to a new level.

Lara Kuder
PreSales Consultant
GT-Plus GmbH

I’ve always been sceptical about sales training, but this one was different

– practical, authentic and immediately applicable. The Pain Chain in particular has helped me to probe deeper, even with hesitant clients, and to highlight relevant issues. I used to find it difficult to rule out sales opportunities – now I’m much better at assessing where my efforts are best spent. Our demos are now shorter, more focused and tailored precisely to the core issues. The training has given me structure and sharpened my approach. The practical role-plays and tools that I could use straight away were particularly valuable. I’ve learnt to create a sense of urgency in a targeted way – and that’s making a lasting difference to our customer conversations.

Timo Williges
IT Consultant
BOME Unternehmensberatung GmbH

The format was unique: interactive, practical and spread over several weeks

I wanted to be more open to new ideas and make my discovery process more structured – and that’s exactly what the training enabled me to do. The pain chain, in particular, was a real eye-opener. I’ve stuck the questions “What does this lead to?” and “What does this mean?” right next to my screen. My conversations are now more open, clients talk more, and I can work out more quickly whether the solution really fits. The weekly challenges and detailed feedback have helped me enormously to improve my skills. The simulation exercises were particularly valuable. The format was unique: interactive, practical and spread over several weeks – not an anonymous online course, but genuine, personalised coaching. I’ve learnt that it’s not just in-depth industry knowledge that’s crucial, but above all the right way of conducting a conversation. This training has permanently improved the way I work.

Mira Bohne
Marketing-und Vertriebsassistenz
S+S SoftwarePartner GmbH

The content of the Discovery training is extremely helpful

The content of the Discovery training is extremely helpful and has been a huge step forward for us, particularly in terms of pain chain analysis. It has further refined our ‘Listen, Understand, Improve’ approach, especially during the Discovery phase. Compared to other programmes I am familiar with, I would rank this training very highly – it is structured, well thought-out and delivers tangible results. The training has helped us to make our Discovery process significantly more efficient and targeted. I can wholeheartedly recommend the programme – it is practical and brings real added value to day-to-day sales work.

Andreas Schnäp
Sales Manager
DITTRICH + Kollegen GmbH

I had hoped the training would give me a much deeper understanding of the Discovery methodology

I had hoped the training would give me much deeper insights into the Discovery methodology, and that is exactly what I got. A key insight from the Training is the introduction of Deep Dive Discovery. This allows us to get so deeply involved with the client that they practically can’t get past us. The Training helped me to internalise the Pain Chain as a tool. It enables us to really get to the heart of the client’s pain, which has significantly improved the quality of our discovery process. The programme offers a balanced mix of practical exercises and theoretical knowledge. I found this combination extremely enriching and it has brought about a lasting improvement in our sales approach.

Knut Mertens
Vertriebsleiter
dynasoft GmbH