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PreSales Unleashed
By Tim & Jan

Automation Unleashed: How AI Is Changing SE Forever - Mit Idir Ouhab (238)

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Veröffentlicht am
23.12.2025

Folgenbeschreibung

In this episode, we sit down with Idir Ouhab, a solution engineering leader at n8n, to dive deep into how AI and automation are reshaping the way we work. We go beyond the hype, sharing hands-on examples of automating repetitive SE tasks, improving CRM hygiene, and extracting actionable insights from every customer call. Idir reveals how even simple automations can free up time, boost quality, and help SEs stay ahead—without sacrificing the human touch.

We explore practical workflows, from Slack-powered AI bots that answer sales team questions, to systems that turn call transcripts into product gap reports and CRM updates. If you’ve ever felt bogged down by manual follow-ups or prepping for back-to-back meetings, this episode is packed with ideas you can start using today. Tune in and see what’s possible when solution engineers put automation to work.

Idir on LinkedIn - https://www.linkedin.com/in/idirouhab/


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👍 Viel Spaß & Inspiration beim Zuhören wünschen dir Jan & Tim

Kapitel: (00:00:00) Welcome, Guest Introduction, and the Rise of AI Automation (00:02:28) Why Solution Engineers Should Care About Automation (00:08:27) Building Internal AI Bots: The Einstein Slack Example (00:17:59) Automating Follow-Ups and Product Gap Tracking (00:27:24) CRM Hygiene and Automating Sales Documentation (00:33:23) Org Lens: Automated Desk Research for Customer Insights (00:44:52) Getting Started: Practical Steps for Automation Adoption (00:47:17) Outro and Final Thoughts

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“Höre endlich auf deinen Kunden zu nerven!” - Interview mit Prof. Dr. Nils Hafner (049)

Es klingt so offensichtlich. Natürlich wollen wir unsere Kunden nicht nerven. Aber es passiert trotzdem. Und zwar jeden Tag.

Prof. Dr. Nils Hafner (dem Titel egal sind) ist Experte für Kundenbeziehungen und Customer Experience. In diesem unterhaltsamen Gespräch, teilt er mit uns seine Ideen, wie du deinen Kunden begeisterst, statt ihn abzunerven.

Hier ist CRM keine Software, sondern ein Teil der Beziehung zwischen Anbieter und Kunde. Nils erläutert, warum Kompetenz und Sympathie wichtig sind für eine gute Customer Experience und wie man die drei elementaren Säulen 1) Kultur 2) Führung und 3) Prozesse optimal miteinander kombiniert.

Angereichert mit Beispielen aus der Praxis diskutieren wir, welchen Beitrag der Vertrieb für eine geile Customer Experience leisten kann. Anschließend werfen wir gemeinsam einen Blick in die Glaskugel, um eine simple Frage zu beantworten: Wie kaufen Unternehmen eigentlich in zehn Jahren komplexe Softwarelösungen ein?

Vielen Dank für ein lehrreiches und kurzweiliges Interview, Nils! Es hat uns mega Spaß gemacht.

PreSales Collective Hiring Event:

👍 Viel Spaß & Inspiration beim Zuhören wünschen dir Jan & Tim

☎️ Unverbindliches Kennenlernen

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🔵 Jan | 🔵 Tim

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🇬🇧 How to not F*CK up ROI - instead proof value to your customers! (048)

Fun Fact: Just 16% of sellers use ROIs for maximum effect.

  • Do you like better qualification?
  • Do you like shorter deal cycles?
  • Do you like larger deals?

Those are three good reasons to consider ROIs more closely, wouldn’t you agree?. It’s time for you to meet “The ROI Guy”. Tom Pisello is a seasoned sales veteran with decades of experience in the realm of B2B Software Sales. It’s his passion and fundamental belief that behind every purchase decision, there needs to be validation in form of a return of investment.

In detail we discuss the following:

  1. Why should you address ROI as early as possible?
  2. Why don't your customers calculate their own ROIs?
  3. How do you get your customers to trust your value proposition?
  4. What’s an appropriate ROI? 200%? 500%? 1000%?
  5. How can a negative ROI still be of value?

Thanks Tom for joining us and sharing your deep insights with us and our listeners.

Episode Links:

👍 Viel Spaß & Inspiration beim Zuhören wünschen dir Jan & Tim

☎️ Unverbindliches Kennenlernen

📥 Free PreSales Downloads

🥋 Discovery Training

🥳 ARRtist Circus Berlin – das PreSales Event in DE

🤘 Webseite | 🃏 Online-Shop | 📚 PreSales Buch

Du möchtest dich mit uns austauschen?

🔵 Jan | 🔵 Tim

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🇬🇧 Partner Management to accelerate B2B sales growth (047)

They are the hidden gem of any sales organization.

Do they get all the attention they deserve? Probably not. Are companies levering them to the maximum? Probably not.Have YOU worked with them? Probably YES!

This episode is dedicated to the extension of our organization: Our partners. Partners can be an important contributor to:

  • Sales growth
  • Project delivery
  • Technical evangelism
  • Creating new markets
  • Customer satisfaction

As we want to learn from the best, we are very pleased to have Mark Schuster join us. Mark has gathered decades of experience in the realm of managing alliances effectively at all the heavy hitters of the tech space: Microsoft, VMWare, Dell, Salesforce and now UiPath.

In detail we discuss the following:

  • Partners or Projects. Chicken or Egg. What comes first?
  • How do we achieve a WIN-WIN scenario?
  • What types of partners are there?
  • Which ones do you need - and for what purpose?

Thank you, Mark for joining and sharing your valuable insights with us and our listeners.

👍 Viel Spaß & Inspiration beim Zuhören wünschen dir Jan & Tim

☎️ Unverbindliches Kennenlernen

📥 Free PreSales Downloads

🥋 Discovery Training

🥳 ARRtist Circus Berlin – das PreSales Event in DE

🤘 Webseite | 🃏 Online-Shop | 📚 PreSales Buch

Du möchtest dich mit uns austauschen?

🔵 Jan | 🔵 Tim

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