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>PreSales Leadership Newsletter

One idea for SE leaders. Every other week.

Frameworks, numbers and the occasional uncomfortable truth about leading a PreSales team. Four minutes to read, written by the two of us, and no fluff.

Read by 944 PreSales leaders (live count)
Written by Jan-Erik Jank & Tim Brömme.

What you'll read

  • FDE or SE? Wrong question.

    Swap one Enterprise SE for an FDE, and every account has to jump from 100k € to 750k € in new ARR just to break even.

  • Your AE-SE relationship is costing you 20% of your win rate.

    A 50-year breakfast story, two meetings that go wrong every week, and the three questions that fix them.

  • The 15 minutes after discovery that decide whether your deal moves.

    Your best SEs block 15 minutes right after every discovery call and protect them like part of the meeting. Here's what happens when nobody does.

A new one every other week. Get it in your inbox ›