>Guides
PreSales, explained
The role, the methods and the metrics — one question per guide, answered by people who have done the job. No fluff, no gate.
Discovery Call: Structure, Questions and a Scoring Rubric
What a discovery call is for, how to structure it, which discovery call questions to ask — grouped from symptom to business impact — and how to score one.
10 min read >
Forward Deployed Engineer Skills: What the Job Really Needs
The forward deployed engineer skills that decide an engagement: discovery, expectation management, executive communication. The code is the smaller half.
11 min read >
Forward Deployed Engineer vs Solutions Engineer
Forward deployed engineer vs solutions engineer: where the roles differ (timing, code, quota, reporting line), where they overlap, how to tell them apart.
10 min read >
MEDDPICC for Solution Engineers, Letter by Letter
MEDDPICC explained letter by letter — and what nobody tells Solution Engineers: four of the eight letters are filled by the discovery you lead.
10 min read >
PreSales Training: How to Choose a Programme
A buyer's guide to presales training: the formats, what each provider is built for, five questions to ask — and how to tell whether it changed anything.
9 min read >
Solutions Engineer vs Sales Engineer vs Solutions Consultant
Solutions engineer, sales engineer, solutions consultant, solutions architect: what each title means, where they really differ, and which one to choose.
8 min read >
What Does a Sales Engineer Do? A Real Week in B2B SaaS
What does a sales engineer do in B2B SaaS? A real week — discovery, demos, POCs, security reviews — plus skills, commission, and how to become one.
12 min read >
What Is a Forward Deployed Engineer? Role, Pay, Origins
What is a forward deployed engineer? Where the FDE title comes from, what FDEs do all week, what they earn, who hires them, and whether the role is new.
10 min read >
What Is PreSales? Role, Process and Metrics
What is PreSales? The function that wins the technical decision in a B2B deal — what it does at each stage, how it differs from Sales, and how to measure it.
9 min read >
>Choosing training
Great Demo! alternatives
An honest comparison of demo and PreSales training providers — and the learning science that decides whether training changes behavior.
Demo2Win! alternatives
What 2Win! Global does well, where a workshop-and-certification model stops, and how the other providers compare.
PreSales Academy alternatives
PreSales Collective's course is built for people breaking into the role. What to look at when you need to train a working SE team.
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