>Trusted Leader Academy
Scale Your PreSales Team's Performance ‒ With Systems, Not Heroics
Your SEs train in the Trusted Advisor Academy. This is the track for you: the leadership systems that make their impact repeatable, measurable, and scalable.
- >Prove SE impact with KPIs like Technical Win Rate and SE-Attached Revenue
- >Battle-tested playbooks for hiring, onboarding, and performance management
- >A monthly mastermind with SE leaders who've solved your problems before
100% free | No commitment required
Trusted by 350+ Solution Engineers
>The Pattern
As a Leader, You're Facing Your Own Challenges
Your team's skills are only half the equation. Without leadership systems, the same fires keep reigniting.
Sound familiar?
- ×No standardized systems: Every SE does things differently, making it impossible to scale
- ×Can't prove ROI: When budget season comes, you can't show your CRO what your team contributes
- ×"Urgent tasks" are constantly sidelining your coaching responsibilities
- ×Onboarding takes forever: New hires take 6+ months to ramp, and you lose productivity
- ×No peer network: You're solving problems alone that other SE leaders have already figured out
And while your SEs at least get workshops, you get:
No Leadership Development>
While your SEs get (ineffective) workshops, you get nothing. No playbooks for hiring, onboarding, performance management, or cross-functional alignment. No peer network to learn from. You're expected to figure out SE leadership alone.
Isolated Problem-Solving>
Every challenge you face—how to measure Technical Win Rate, how to optimize processes, how to structure comp plans, how to prove ROI to your CRO—has been solved by other SE leaders. But you're solving it alone.
Reactive, Not Strategic>
You spend 60% of your time firefighting (jumping into deals or retraining fundamentals) instead of building the systems that would prevent those fires in the first place.
No Time for What Actually Matters>
As a leader, you're drowning in operational firefighting—customer engagements, disciplinary issues, coordinating with Sales/Product/CS—while strategic planning, KPI tracking, and team coaching keeps getting pushed to next quarter.
>Leaders Track
Monthly Mastermind + Tactical Vault
- >1x monthly mastermind with other SE leaders
- >Quarterly playbook drops (hiring, onboarding, KPIs)
- >24/7 strategy channel for real-time problem-solving
- >Access to battle-tested templates and frameworks
All sessions are offered in German and English during CET business hours—making them accessible for APAC teams in the afternoon and Americas teams in the morning. All on-demand content is available 24/7.
>Beyond Skills
Your Team's Skills Don't Scale. Systems Do.
Better SE skills drive immediate revenue impact — the Trusted Advisor Academy takes care of that. To make it repeatable and sustainable as you grow:
01
Standardized frameworks ensure your next hire delivers the same performance in 60 days (not 6 months)
02
Clear KPIs let you track Technical Win Rate, SE-Attached Revenue, and other metrics that prove team impact
03
Proven playbooks mean you don't reinvent hiring, onboarding, or performance management with every new SE
>What's Included
Leadership Systems: What You'll Build
Performance Management & Revenue Attribution
- >Implement SE-specific KPIs like Technical Win Rate, SE-Attached Revenue, and Win Rate Delta to finally prove your team's impact in QBRs and forecast meetings.
- >Build data-driven coaching frameworks using leading indicators instead of only tracking lagging metrics like quota attainment.
- >Create performance review systems that link skill development in the Academy to career progression and compensation.
Talent Architecture & Team Development
- >Access battle-tested hiring playbooks including SE job descriptions, interview scorecards, and assessment frameworks—reduce time-to-hire from 365 days to 6-8 weeks.
- >Implement structured onboarding programs (30-60-90 day plans) so new SEs ramp faster and start contributing to revenue within their first quarter.
- >Design career pathing frameworks for IC → Senior SE → Lead SE → Manager progression that reduce attrition and make your team a talent magnet.
Strategic Deal Intervention & Coaching
- >Learn when and how to intervene in strategic deals without undermining your team—balance empowerment with ensuring critical opportunities don't slip away.
- >Master the art of deal review facilitation that surfaces red flags early, improves forecast accuracy, and creates accountability without micromanagement.
- >Develop coaching skills to give feedback on recorded discovery calls and demos that actually changes behavior.
Cross-Functional Leadership & Strategic Influence
- >Build operating rhythms with Sales, Product, Marketing, and CS that position PreSales as a strategic partner, not a reactive service organization.
- >Create feedback loops to Product that influence roadmap decisions based on competitive intel and customer requirements your team surfaces daily.
- >Develop executive communication skills to present SE impact to the C-suite, secure budget for headcount and tools, and get invited to strategic planning sessions.
>Proof
What SE Leaders Say
“The Academy is designed for the long term and feels noticeably more mature and more developed than the typical one-off enablement you usually see.”
Gregor Keller
Senior Director Solution Consulting, Zscaler
“For me, the decisive factor was that it's not a one-time workshop, but an ongoing format — with peer exchange across other SaaS companies and real coaching when it comes to applying things in practice.”
Tobias Stölkler
Global Head of Solution Engineering, Lucanet
“The Discovery training has taken our skills to a whole new level. I have rarely experienced such professional training – from preparation and tool usage to follow-up, everything was of an extremely high standard. Our team has adopted what we learnt and now regularly conducts role-plays that not only foster collaboration but also increase the effectiveness of our customer meetings.”
Martin Kraus
Director Solution Consulting, ServiceNow
“For me as a manager, the Academy is doubly valuable: it eases the burden of coaching and brings a fresh outside view into the team through the exchange with other companies.”
Dino Karl
Director Solution Engineering, Akeneo
“Thanks to the Pain Chain, I now ask more targeted questions, which leads to more in-depth conversations with customers. The discovery role-plays were a key moment for me. It was extremely helpful to see how others in the team conduct discovery, and I was able to learn a lot from it.”
Sonja Schmidt
Solution Engineering Manager, HubSpot
“The range of high-quality training courses specifically tailored to presales is limited in Germany. That's why your training was our first choice for furthering our knowledge in the area of Discovery. You managed to meet everyone individually at their current level.”
Philipp Schöne
Director Solutions Engineering, Mulesoft
>Your Coaches
Meet Your Coaches
Tim Brömme
The Analytical Problem-Solver
- >Miro | SAP | Seismic
- >Enterprise PreSales since 2010
- >8-figures of closed deals
- >200+ SEs coached since 2024
- >Has an affair with AI
Tim discovered PreSales through a fascination with how businesses work. With an engineering background and international experience, he excels at breaking complex problems into solvable components.
His superpower: Asking the hard questions that sharpen your thinking without creating defensiveness. He doesn't wait to be an expert—he learns by doing, challenges assumptions, and helps SEs see patterns others miss.
Jan-Erik Jank
The Empathetic Developer
- >SAP | Salesforce
- >Enterprise PreSales since 2013
- >ICF Certified Coach
- >200+ SEs coached since 2024
- >8-figures of closed deals
Jan started technical but found his calling translating between technology and business. After years leading PreSales teams at SAP and Salesforce, he became an ICF-certified coach dedicated to unlocking SE potential.
His superpower: Delivering feedback that strengthens rather than deflates, asking questions that help you discover answers yourself, and creating environments where growth happens naturally.
Your SEs Have an Academy. Now You Do Too.
Join a cohort of SE Managers, Directors, and VPs building the systems that turn good teams into revenue engines — with two coaches who've led PreSales at SAP, Salesforce, and Miro.
100% free | No commitment required
>FAQ
Frequently Asked Questions
What's the difference between the Academy and the Leaders Track?>
The Trusted Advisor Academy develops individual contributor skills: discovery, demos, sales alignment, POC management, value articulation. The Leaders Track is an add-on with purpose-built leadership content — your personal development as a leader and the development of your organization: processes, structures, workflows, KPIs, hiring, and coaching frameworks. Leaders Track members get full access to the Academy, plus exclusive formats reserved for leaders: a closed leaders-only channel, the monthly mastermind, and quarterly playbook drops.
What if I have a small team (7-9 SEs)?>
The Academy works for teams of any size. Even if you only send 7-9 SEs, they'll benefit from weekly coaching, proven frameworks, and a community of 350+ SEs from other companies.
Who is the SE Leaders Track for?>
The Leaders Track is exclusively for people with disciplinary leadership responsibility: SE Managers, PreSales Directors, and VPs of Sales Engineering. There are no individual contributors in the Leaders Track. You don't need to bring a team — you can join as a single SE leader — but joining as an individual SE is not possible.
Can I join as a single SE or leader without my team?>
Yes. As an individual SE you can join the Trusted Advisor Academy on your own, for example using your education budget. As an SE leader you can join the Leaders Track without your team — it's reserved for people with disciplinary leadership responsibility, so it isn't open to individual contributors. To drive truly sustainable change, we recommend joining as a full team (including the lead).
What languages are the sessions in?>
All Academy sessions are offered in both German and English, conducted during CET business hours. Leaders Track sessions are also held in both German and English — we deliberately schedule the English sessions in the CET afternoon so that SE leaders based in the US can join live.
Still have questions?
Book Your Free Discovery Call>For Your SEs
Your Team Trains in the Trusted Advisor Academy.
Discovery, demos, sales alignment, POC management — the individual-contributor track your SEs train in every week.